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Magento 2 Open Source Features List

Magento 2 Open Source Features List

Magento 2 offers several exclusive features which were not available in the earlier version and resolutions of problems which are in Magento 1.

There are two editions of Magento 2 

  • Magento 2 Open Source : It is an OpenSource and Free version, It is ideal for all small and medium scale ecommerce sellers.

  • Magento Commerce 2 : It is an enterprise and paid version. It is for large organizations which require extensive management support with BI. 

Complete List of Magento 2.0 Open Source Features

Marketing and Conversion Tools

  • Multi-image feature for each product with zoom product images, swatches for a closer product view

  • Up-sell, cross-sell and group related products

  • Display stock availability

  • Wishlist for Products 

  • Coupons and Promotion for specific products, Categories, Specific customer groups or individual sections of the online store 

  • Facility to export coupon codes to send email newsletters, Sharing to social media channels, Offline distribution and more

  • Tracking of coupon usage

  • Pricing based on product quantities and discounts 

  • Free Shipping Options 

  • Customization for Product Category for different landing pages 

  • Display of Similar Products, Recently view products and Newly added products 

  • MAP (Minimum Advertised Price) Support  

  • Determined shopping cart that will keep non-purchase items so customer can see it while next purchase

  • Links in products to email, Twitter and Facebook sharing 

  • Email newsletters design and distribution

SEO (Search Engine Optimization) Features 


  • URLs are Search engine friendly

  • Easy to rewrite URL 

  • Automatic creation of Google Sitemap 

  • Create Mata Details for Pages, Categories and Products 

Site Management Features

  • Easy to handle multiple ecommerce stores by Single Admin Panel 

  • Roles and Permission to access Admin Panel

  • Integrated CMS to create and edit pages to publish content 

  • Various customizable site templates  

  • Multi-currencies and language, Taxes based on Product type, Location and Customer group 

  • Easy Integration between Magento 2 and Other third party tools 

  • CAPTCHA for secure login 

  • Export and Import facility for Product catalogs and customer information 

Catalogue Management Features

  • Unlimited product attributes 

  • Predefined attributes which help to create products

  • Showcase of  single, bundled, grouped, configurable and virtual products

  • Extended support for Inventory management 

  • Set a Custom message for Out-of-stock products 

  • Set Minimum and Maximum Order quantities for adding products to cart 

  • Moderation for Product Reviews 

  • Advanced Pricing i.e Special Pricing, Customer Group Pricing and tiered pricing 

  • Personalization of products in the store 

  • Automatic of Resize product images 

Checkout, Payment and Shipping Features

  • Guest/Registered User and One Page Checkout 

  • More than one shipping address for one order 

  • SSL Security support 

  • Facility to save Shopping Cart and Credit Card for offline shopping 

  • More than one Payment Gateways 

  • Multiple payment option for Magento Connect 

  • Real time calculation of Shipping rates, Flat-rate shipping and selection of shipping methods based on delivery destination 

  • Order tracking for customers 

Order Management Features

  • Extended order Management from Admin Panel 

  • Manage Multiple invoices, Split billing and Credit Memos 

  • Printing of Invoices, Packing Slips and Shipping labels

  • Customer service team can create orders and update shopping carts based on customer request 

  • RSS feeds and Email notifications for order status 

Customer Accounts and Customer Service Features

  • Complete Account Dashboard

  • Facility to set default billing and Shipping Address 

  • Unlimited address stored in address book 

  • Order history, Current order status, Recent orders and much more 

  • Newsletter subscription management 

  • Creation of Shareable wishlist 

  • Check about submitted product reviews 

  • Contact us form and customer accounts with rich features 

Access to International Support 

  • Configuration for List of countries for shipping and billing 

  • European Union cookie notification 

  • Support for product taxes like VAT-ID 2 in EU and DEEE/WEEE

  • Multi-currencies, Multi-languages, Multiple taxes as per localization, RTL Support, Product Translation for German, French, Spanish, Dutch, Chinese and Portuguese

Analytics and Reporting Features

  • Google Analytics Support 

  • Reports generation from Admin Panel

    • Sales Reports

    • Low Stock Report 

    • Best Selling Products Report 

    • Most Viewed Products Report 

    • Tax Report 

    • Coupon Usage Report 

    • Abandoned Shopping Cart Report

Mobile Commerce Features

  • Responsive and Mobile-friendly design

  • Ecommerce site optimization for all devices 

Top 10 Exciting Features of Magento 2 Open Source

Progressive Web Apps (PWA)

Magento 2 is with Magento PWA studio which helps to design your ecommerce store as Progressive Web Apps. It is with faster loading time, Quick accessibility in poor network conditions, Offline Mode, Responsiveness and other benefits. 


Drag-and-Drop Functions to Create and Design Web Pages

Magento 2 has integrated BlueFoot CMS and Pagebuilder so it is easy for site owners to create and customize web pages without any coding skills and using Drag & Drop snippets. 

Enhanced Payments Module

Magento 2 has integrated Klarna which increases shopping experience. Prompt checkout, Easy Return, Split Payment for orders etc 

Sync your Inventory and Store with Amazon

There is a facility to sell products with Amazon and synchronization of Inventory with Amazon. 


Instant Purchase

Seamless experience for returning customers so it will take less time while next purchase. Some fields are automatically populated through customer accounts and Instant purchase buttons visible below the “Add To Cart” button in product pages. 

Mobile-friendly UI for Better Shopping Experience

Magento 2 store UI is responsive so it will work smoothly with Mobiles, Tablets, Desktops and more to provide seamless experience for customers and no matter whichever device you are using. 


Admin Dashboard With Rich Features 

Magento 2 is with modern and rich features admin dashboard so it is easy to monitor all aspects of retail business like Sales, Order, Inventory, Invoices, Customer Service request etc 

Asynchronous API for Faster and Better Customer Experience

Magento 2 is with an asynchronous API which reduces server response time. Increase shopping experience in the case of hundreds of products in online stores. 

Support for ElasticSearch

ElasticSearch was very much demanded from ecommerce sellers so finally in Magento 2 there is support for ElasticSearch which is very accurate, Scalable and intuitive to provide fast and better search experience for products. 

Two-Factor Authentication

Magento 2 is improved security by enabling two-factor authentication. Apart from Login ID and Password, Users will have to verify their login ID by OTP sent to Mobile Message or Call or Email 

Are you ready to move over to Magento 2?

There are so many features in Magento 2 for Developers, Admins and Customers. Migration of newer versions of Magento 2 involves change in database structure, Themes for Store and New API so make sure that you hire Magento experts for Magento 2 Migration Service provider to make an easy and faster process. 

Final words of advice to choose a Magento Web Development Services Provider that has good experience for the migration process. 

Now Magento 2 offers a future-ready ecommerce platform so transform your online ecommerce store with the latest Magento 2 and boost your online sales and increase revenues of your business.

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