End-to-End ERP Implementation for Mineral Water & Contract Manufacturing
Client : Ananta Aqua
Industry : FMCG / Beverage Manufacturing & Distribution
About Ananta Aqua
Ananta Aqua is a large-scale manufacturer and distributor of packaged mineral water. Their business model is highly dynamic, serving direct consumers through their "Own Brand" while simultaneously operating as a White-Label (Contract Manufacturer) for institutional buyers and private brands. They required a comprehensive ERP solution to unify their multi-stage production from raw water purification and PET blow molding to custom labeling, FEFO warehousing, and complex delivery logistics.
Core Business Challenges
Managing Dual Production Streams
Balancing standard inventory production with highly customized White-Label orders (requiring separate BoMs, custom labels, and specific packaging configurations).
Strict Regulatory & Quality Compliance
Adhering to FSSAI, BIS, and ISO standards required rigorous, documented QC at every stage from incoming water treatments to final microbiological testing.
Complex Traceability & Recall Management
The inability to quickly trace a finished bottle back to its specific water treatment batch, PET preform lot, and machine operator posed a major compliance risk.
Machine Downtime & Cost Tracking
Unexpected breakdowns in critical machinery (RO Plants, Blow Molders) disrupted supply chains, while calculating the true profitability of White-Label contracts versus Own Brand sales was heavily manual.
Solution Focus
CRM
Sales
Purchase
Inventory
Manufacturing
Quality
Maintenance
Accounting
The Proposed Solution & Process Workflow
CandidRoot engineered a unified ERP ecosystem designed to handle the high-speed, high-volume nature of beverage manufacturing, ensuring seamless data flow from initial CRM lead to final dispatch.
B2B CRM & White-Label Order Routing
- The CRM captures diverse leads (Distributors, Institutional Buyers, Private Labels).
- For White-Label clients, the system captures exact specifications: Bottle Size (200ML to 2L), custom label designs, and mineral composition.
- Upon NDA and sample approval, separate SKUs and custom Bills of Materials (BoMs) are automatically generated for the contract manufacturing order.
Automated Procurement & Incoming QC
- Purchase requisitions are triggered for PET preforms, caps, labels, shrink wraps, and water treatment chemicals.
- Mandatory Incoming QC is enforced: Preforms undergo weight and material strength checks; caps undergo leakage tests; chemicals undergo purity verification. Approved materials are assigned specific Lot/Batch numbers for strict tracking.
Dual-Stage Manufacturing & In-Process QC
- Process A (Water Purification): Raw water passes through Sand/Carbon filtration, RO, UV, and Ozonation. Continuous QC checks monitor TDS, pH, and microbiological levels, generating a certified Purified Water Batch.
- Process B (PET Blow Molding): Simultaneously, preforms are heated and blown into bottles. QC verifies shape accuracy and thickness.
- Both processes are linked via Manufacturing Orders, capturing the exact machine, operator, and production time.
High-Speed Filling, Custom Labeling & Packaging
- Bottles are air-rinsed, filled from the specific Water Batch, and capped.
- The system routes the batch to labeling. For White-Label orders, customer-specific brand labels, barcodes, and MRPs are applied.
- Secondary packaging automatically configures cartons based on size (e.g., 48-pack for 200ML, 6-pack for 2L). Cartons are palletized and stretch-wrapped with serialized carton batch labels.
FEFO Warehousing & Dispatch Logistics
- Finished goods are stored using a strict FEFO (First Expiry First Out) putaway and picking strategy.
- Dispatch planning allocates batches based on FEFO. The system generates Pick Lists, Delivery Challans, to ensure on-time delivery.
Advanced System Integrations
Recall Management & Total Traceability
CandidRoot implemented a forward-and-backward traceability engine. In the event of a quality issue, Ananta Aqua can instantly trace an invoice back to the specific raw material batch, the water treatment batch, and the exact blow molding machine used.
Preventative Maintenance (TPM)
The Maintenance module actively tracks machine hours for the RO Plant, Blow Molding, and Filling machines, triggering preventative schedules to minimize breakdowns and track spare part costs.
Granular Accounting & Costing
The accounting engine calculates exact production costs (Raw Material + Water Treatment + Electricity + Labor) to provide real-time profit margin analysis, split seamlessly between Own Brand sales and White-Label customer profitability.
Business Impact & Value Delivered
Audit-Ready Compliance
Digitized QC checkpoints and automated non-conformance reporting ensured flawless FSSAI and BIS compliance, entirely eliminating manual logbooks.
Optimized Inventory Turnover
The automated FEFO warehouse strategy eradicated expired stock wastage.
Scalable White-Label Operations
Dedicated workflows for contract manufacturing allowed Ananta Aqua to rapidly onboard new private label clients without disrupting their core brand production.
Maximized Machine OEE
Preventative maintenance scheduling drastically reduced unplanned RO and Blow Molder downtimes, increasing Overall Equipment Effectiveness (OEE).
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