Odoo ERP Customization for Hybrid Manufacturing & B2B Supply Chain Optimization in FMCG Cleaning Products

Client : VM Products

Industry : FMCG / Chemical Manufacturing (Cleaning Supplies)

Odoo ERP Customization for Hybrid Manufacturing & B2B Supply Chain Optimization in FMCG Cleaning Products

About VM Products

VM Products is a fast-growing FMCG manufacturer specializing in household cleaning products such as floor cleaners, dishwashers, toilet cleaners, and room fresheners. They operate a high-volume B2B business model divided into two streams: manufacturing their own in-house branded products (Make-to-Stock) and producing custom White-Label products for multiple established client brands (Make-to-Order). They required a robust ERP solution to seamlessly manage B2B sales pipelines, hybrid inventory, chemical processing, and variable packaging requirements.

Core Business Challenges

Managing Dual Workflows (MTO vs. MTS)

Balancing raw material inventory and production schedules between high-volume Make-to-Stock (own brand) and custom Make-to-Order (white-label) operations caused severe tracking complexities.

Variable Packaging Complexity

White-label customers require specific bottle shapes, custom labels, and unique carton configurations, which were difficult to manage manually.

Formulation Inconsistencies

Chemical manufacturing often yields slight variations. If an in-process batch did not meet expected Quality Control (QC) parameters, the process of documenting the addition of corrective raw materials was disjointed.

Lead Leakage

Managing high-volume B2B inquiries from platforms like IndiaMART alongside direct sales efforts led to delayed responses and lost conversion opportunities.

Solution Focus

CRM Lead Integration

Hybrid MTO & MTS Workflows

Dynamic Bill of Materials (BoM)

In-Process Formulation QA

Batch Traceability

The Proposed Solution & Process Workflow

CandidRoot engineered an end-to-end ERP architecture integrating CRM, Sales, Purchase, Inventory, Manufacturing, and Quality modules.
The system accommodates the agility needed for FMCG chemical production

Omnichannel CRM & Order Routing

Leads from IndiaMART and direct sales efforts are funneled into a centralized CRM.
The sales team converts these B2B inquiries into formal Sales Orders.
The system automatically segments orders into the MTO workflow (for white-label clients) or triggers fulfillment from the MTS warehouse (for in-house brands).

Automated MTS Procurement

Raw Material (RM) inventory is strictly managed on a Make-to-Stock (MTS) basis.
The system utilizes automated Min-Max reorder rules. When chemical supplies drop below a threshold, Purchase Orders (POs) are automatically drafted for vendors, ensuring production is never halted.

Hybrid Production & Dynamic BoMs

Manufacturing Orders (MO) are generated based on the specific product stream.
Dynamic Bills of Materials (BoM) automatically assign the correct chemical formulations, custom bottles, and specific client labels based on whether the order is an internal MTS batch or a white-label MTO batch.

Liquid Processing & Dynamic Formulation QA

The core chemical production operation begins. During the mixing process, an essential In-Process Quality Check is performed.
Parameter Check: If the chemical properties (e.g., pH, viscosity) fall outside expected ranges, the system allows for a documented "Formulation Adjustment." Required materials are added to the active batch, and a secondary QC is performed.
The batch only advances once it perfectly aligns with the expected parameter ranges.

Bottling, Traceability, and Packaging

Approved liquid batches are routed to the Packaging Department.
The system assigns unique Batch Tracking Numbers and Expiry Dates as the liquid is filled into the designated bottles.
Bottles are labeled (client-specific or in-house) and packed into custom cartons.

Final Dispatch

Packed and palletized cartons undergo a final outward scan before being dispatched to the B2B clients or transferred to the internal finished goods warehouse.

Business Impact & Value Delivered

Seamless Hybrid Operations

Successfully synchronized the MTO and MTS workflows, allowing VM Products to scale their white-label business without disrupting their in-house brand inventory.

Agile Quality Assurance

The dynamic formulation adjustment workflow reduced chemical wastage by allowing technicians to safely and accurately correct batches in real-time.

Enhanced B2B Conversions

Integrating IndiaMART directly into the CRM provided the sales team with a unified pipeline, significantly improving response times and bulk-order closures.

FMCG Compliance & Traceability

Implementing strict batch and expiry tracking at the bottling stage ensured full compliance with FMCG safety and recall standards.

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