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How To Use SMS Marketing In Odoo ?

How To Use SMS Marketing In Odoo ?

SMS Marketing In Odoo

Odoo SMS Marketing is one kind of marketing channel such as email marketing which involves sending marketing messages to customers via SMS or usually known as Text messaging. SMS marketing techniques are mostly used for product launches, Promotional offers, New business lines etc so SMS marketing is the perfect modern way to communicate with customers. 

SMS marketing is used to send SMS to a wider audience across the world. By using SMS marketing, You can increase messaging accuracy and save cost. You can also send messages to individuals or groups or Target audiences using communication scheduling. 

Let’s discuss how to use SMS marketing in Odoo, 

  • SMS Marketing Campaign : Create and Import Contacts, Schedule and Campaign Send, Opt-out and Blacklist 

  • Send SMS : Send SMS to your contacts, Buy credits for SMS in app 

  • Get Reports : Undelivered SMS, Link Tracker, Measurement of your revenue


Install SMS Marketing app from Odoo Apps

SMS Marketing In Odoo
Now you can send bulk SMSs to users, You just have to type the message and send it. Apart from this you can also check the analysis of SMS campaigns. You can also measure analytics of SMS campaigns like how many SMS Opened, Received, Click, Lead Generated, Quotation and revenue generated.
Create SMS
Once you click on Create Button, You can create a new SMS marketing. Fill all the required fields like Subject, Recipient, Select Mailing list, SMS content and Setting etc
SMS Content In Odoo SMS Marketing
Once you select a recipient, You can add some filters for the records as per requirements. You can set SMS content under SMS Content Tab.
SMS Content In SMS Marketing
You can click on the Information icon to check different prices to send SMS to another country and it will open up within the app purchase screen of Odoo.
From the SMS content Tab whatever is the link in the content, Odoo automatically creates link trackers. You can Enable/Disable opt-out link, Once you enable opt-out link then your contact can unsubscribe from the list and this contact will no longer be available in the list.
SMS Marketing Settings In Odoo

You can see records of sent links from Link Tracker. 


Go to SMS Marketing → Configuration → Click on Link Tracker button to see history of sent links through SMS Marketing Module.

Link Tracker In Odoo

Once You create an SMS Marketing Campaign, You can select options when your campaign will be delivered. 

Put In Queue : The mailing list will be generated but it will send automatically once the next scheduler runs.

Send Now :  You can quickly send the message. This kind of option is used at the same time and there are not many recipients. 

Schedule :  By this you can set Day and time to send SMS 

Test : You can send SMS for Testing of campaign
SMS Campaign In Odoo

Once you click on the Put In Queue button, You can check the analytics of the SMS Campaign like how many people Received, Opened, Clicked, Bounced, Quotations, Invoice and Revenue generated from Campaign. 

Visualise Reports For SMS Marketing 

You can do analysis of SMS Campaign and visualise reports from SMS Marketing App. 

Go to SMS Marketing App → Click on Reporting to analyse reports of the SMS mailing with the facility of filters to get in depth analysis.
SMS Marketing Analysis

Create Contact  List  

The Odoo SMS Marketing module allows you to create & import SMS contacts to send bulk messages. Once you have created contacts in the SMS Marketing module, You send messages to a Single contact, multiple contacts or Send bulk messages in one click which is a time saving method to send it one click rather than sending manually one by one. 

Go to SMS Marketing Module →  Contacts List →  Click on the Create button.

Create Contact List In Odoo
You can fill in the details of required fields like Name of the Mailing List and tick checkbox of Public and click on create button.
Create Mass Mailing List Contact

Create Blacklist 

Blacklists are a list of phone numbers for which no marketing message should reach the number while sending a broadcast message. You can create multiple blacklists for a specific need. I.e You can create a blacklist to exclude end users who have opted out for marketing messages or you can create people to whom you want to exclude from the campaign. 

Go to SMS Marketing Module →  Configuration →  Blacklist and click on the Create button.
Create Black List In SMS Contact

Conclusion : 

This is all about Odoo SMS Marketing in Odoo 13 Which involves sending messages to customers via SMS or Text messaging which is the modern way of Marketing channel. CandidRoot, Odoo Service Provider Company is always ready to help you for Implementation of SMS Marketing for your business by providing various Odoo services..
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